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FRIDAY´S PROJECT

HORIZON · COLLECTION

CORE ·      

A cultural future. A concept of time between different cultures. The new world renews with the culture clash between continents.
Like a positive vibration, energy flows. Elements of classical Korean & Japanese clothing are reimagined in a modern way. 

MEMORIES ·      

Remembering the past in order to imagine the future. It ́s time to explore innovation in forgotten ideas.
The past is powerful. New does not always mean better. Sometimes the best strategy for moving forward is looking back. The past takes on new relevance and time becomes non-linear. 

PAUSE ·      

Full Mind Disconnection. Solitude.
Emptiness is emerging as a rights movement. Beyond empty design, emptiness as a mentality, as a decision, a way of life and an artistic movement.
Emptiness is the new minimalism. In this way it is almost dreamy. 

BREATHE ·      

Breathe easy.
The world can no longer only be experienced via digital technology, it must be tangible and physical. In a bracing breath of fresh air, the colors of respiration suddenly clear the horizon. Daily life becomes lighter and the outdoor life takes over. Freedom feeling an a slowmotion lifestyle makes our existence more physical. 

LIMERENCE ·     

Our identities will increasingly be something that can be constructed from the inside rather than defined from the outside. What matters is the time that we enjoy, the search of a non - material time, authentic moments, pure relationships that reach even further than people. 

SONAMBULIST ·      

There’s a need for wildness in our lives. We need a world away from the grip of technology. Our busy non-stop, city-living lifestyles, are creating a desire to reconnect with nature.
Time is ephemeral an has severed our relationship with outside world. We are moving like sleepwalkers in a daydream. We are nomadic by nature, after all. 


QUALIA · AW18

EVOKE · SS18

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SILLAGE (n.) the scent that lingers in air, the trail left in water, the impression made in space after something or someone has been and gone. Friday's Project FW 15
0:50 / 1:52


Friday's Project SS16 Campaign

Somewhere -  a strong desire for or impulse to wander, travel and explore the world. It all begins the moment you decide to be yourself.

Friday's Project FW 16

1:06 / 3:21


·SHN·

Something is Happening Now

SHN · New collection

BERSHKA

LOOKBOK

NEW ERA 

CONTEST · NEW CONCEPT STORE

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